The Creator Funding Gap: Why Brand Deals Aren’t Enough

Creators are no longer just content makers, they are culture makers. They’re setting trends, building communities, and influencing what people watch, wear, buy, and believe. Just look at the 2025 Met Gala. It wasn’t just about movie stars and fashion houses. Influencers like Emma Chamberlain and Khaby Lame didn’t just walk the red carpet, they defined it. The cameras weren’t just on them, the conversations were about them.

It’s clear: creators are at the center of today’s cultural narrative.

And yet, behind the glamor, behind the metrics, many creators are building their dreams on shaky financial ground.

The Hidden Truth About Brand Deals

It’s easy to assume that if you’ve landed a few sponsorships, you're set. But that perception is far from reality. For most creators, brand deals aren’t enough.

The hard truth? Deals fall through. Payments get delayed. Negotiations drag on. Delivering on Specifics in contracts gets confusing. And creators often sputter or stall, trying to keep the creative momentum going while having to chase new deals, and checks that were promised weeks, or months ago.

Even when the deals do land, they rarely provide the consistency needed to plan ahead. One month might be great. The next might be a drought.

Imagine trying to hire a team, invest in better equipment, or launch a new venture when your income is dictated by someone else’s marketing calendar. That’s the reality many creators are living in. And it’s exhausting.

The Passion Problem

Most creators start their journey with a mission. Maybe it’s to teach, sing or act. Maybe it’s to make people laugh. Maybe it’s to build a niche community or shine a light on overlooked topics.

But over time, as brand partnerships become the main revenue stream, creators find themselves slowly having to adjust their content to fit sponsorship requirements. The voice that made them stand out in the first place gets polished, diluted, or reshaped to fit someone else’s brand guidelines.

We’re not saying brand deals are bad. They can be great—when they align. But relying on them means trading creative freedom for short-term cash. That’s not sustainable. That’s not why creators do what they do.

There’s a Better Way

At Chisos, we believe creators need a different kind of financial support—one that respects the creator’s voice, vision, and path. That’s why we’ve created a funding model designed specifically for people building something bold.

We invest in creators who are starting courses, writing books, producing docuseries, launching their own brands, or building platforms that bring people together. You don’t need to have millions of followers or a detailed business plan. What you need is traction, intent, a vision, and a gameplan for growth.

. We invest in you. You repay us as you grow. It’s flexible, founder-friendly capital for creators who want to build on their own terms. We structure the deal so that when you succeed it is a win-win.

Funding the Person Behind the Platform

We understand that numbers don’t always tell the whole story.

That means we look at what you’ve done, not just how many followers you have. Are you consistent? Do you have a unique perspective and lasting game plan? Are you building something that will grow and sustain with the right support? That’s what we care about.

A creator with 25,000 passionate followers who shows up every day might be a better investment than someone with 1,000,000 passive ones. Because in the long run, what matters isn’t a viral moment or two, it’s staying power.

We also understand that creators evolve. You might be a podcaster today and a community builder tomorrow. You might go from TikTok to teaching workshops on your YouTube channel and eventually launching a line of digital products. We’re looking to support you and that overall personal brand evolution.

Real Talk: You Don’t Need to Wait for “Later”

Too many creators delay investing in themselves. They operate in the “wait until I make it big” mode instead of investing in themselves to help get there.

The truth is, most traditional investors aren’t looking for creators. Banks won’t fund a video series or a personal Brand. VCs want equity in tech startups that have ‘unicorn’ potential. And big Brands? They fund content and projects, not your infrastructure.

Chisos steps in at that critical middle stage, when you’re outgrowning the side hustle phase but haven’t yet found the financial stability to fund the scaling to achieve your vision. Whether you’re building something full time or transitioning into it, we meet you where you are.

We’re Here for Day One

We don’t just invest in creators when they “make it.” We invest when they’re making it happen. If you’re doing the work, building an audience, launching something of your own, or simply ready to bet on your vision- we’re ready to bet on you.

And we know that the earlier you get the right kind of capital, the more powerful your trajectory becomes. It’s not about funding another video. It’s about funding the infrastructure behind your entire creative future.

We’ve seen creators go from self-funded passion projects to building full-scale businesses. They just needed the capital to close the gap.

Ready to Take the Next Step?

We invest up to $100K in high-potential creators and personal Brand builders. Whether you’re launching scaling your content, building a business around your community, or moving from single monetization to multi-channel, Chisos is here to help you grow.

Our application process is straightforward. On-line. Fast. Real conversations about where you are today and where you want to go.

Click here to open the application.