Recession-Proof Growth for Creators: How to Secure Smart Funding Without Giving Up Control

How Economic Uncertainty Is Forcing Creators to Rethink Growth

It’s an unexpected place to find signs of a recession: beauty tutorials, podcast clips, and curated beach getaways. Yet beneath the surface of aesthetic feeds, many digital creators are navigating increasing financial pressure as the economy sends mixed signals.

Brands are tightening budgets. Consumers are cutting back. Creator income, already unpredictable, is feeling the pinch.

That tension is creating a critical inflection point. 

As marketing strategist Sam Ogborn asked recently, “If [creators are] so reliant on fans to buy from them and support them, what happens when that starts to go away?”¹

It’s a timely question for founders, athletes, and creators alike, especially those who are building real businesses off their content, community, or creative expertise.

If you've been feeling the squeeze but are determined to grow anyway, there’s good news. Smart, flexible funding exists, and it doesn’t require giving up what you’ve built to get to the next level.

The Creator Economy Is Thriving, But Its Revenue Streams Aren’t Recession-Proof

The creator economy continues to expand. Over 200 million people identify as creators globally, and the industry was valued at over $250 billion in 2023, projected to nearly double by 2027.²

But growth at the top doesn’t guarantee financial stability for the individual creators, athletes, or niche founders fueling that growth.

Common barriers creators face include:

  • Time scarcity: Most are solo operators handling content, monetization, and audience management alone.

  • Cash flow gaps: Launching a course, upgrading equipment, or running ads all require upfront investment.

  • Inconsistent income: Monthly revenue varies widely, even for established creators.

Now, add inflation, rising interest rates, and reduced brand sponsorships to the mix. It’s no wonder creators are looking beyond traditional income sources and exploring new ways to fund their next chapter.

Why Traditional Funding Doesn’t Fit

The problem isn’t that creators lack ambition. It’s that the financial systems around them weren’t designed with creators in mind.

  • Banks want hard assets or long business histories, neither of which applies to most digital-first entrepreneurs.

  • Venture Capital wants unicorn-scale exits. That doesn’t align with creators building sustainable, lifestyle-first brands [or even high-growth, ambitious media companies without an obvious technology component].

  • Brand deals offer short-term cash but often dilute creative control and long-term strategy.

Talented entrepreneurs are stuck trying to scale with limited resources and no capital solutions that reflect the reality of their businesses.

The New Era of Creator-First Capital

As the creator economy matures, a new type of funding has emerged, one that values traction over tax returns and growth over guarantees.

Chisos is at the forefront of this shift.

Built for creators, by people who understand the realities of digital entrepreneurship, Chisos offers:

  • Upfront capital to fund gear, marketing, staffing, or product launches.

  • Fast decisions and real conversations, not just forms and algorithms.

  • Support beyond funding, through a network of other creators, operators, and investors.

Most importantly, Chisos doesn’t ask you to give up control or hit impossible revenue targets. Instead, it aligns with your growth, offering a model that flexes as your business evolves.

When Should You Consider Funding?

The best time to explore the capital isn’t when things are perfect; it’s when your momentum is building, but friction is slowing you down.

Chisos funding could be a fit if:

  • You’re earning consistent (but possibly fluctuating) income.

  • You’re building a digital product, service, or community.

  • You know what you’d do with more time, tools, or talent.

For some creators, that might mean hiring help. For others, launching a course or podcast studio. The common thread: you’re not starting from scratch. You’ve built something real, and now you want to scale it.

As Justin Gordon, creator of Just Go Grind, shared:

“I knew the content I wanted to make, but didn’t have the resources to scale. Chisos gave me the breathing room to treat this like a real business. The growth followed.”⁴

Why Work With Chisos Instead of Going It Alone?

Most creators don’t need to “raise a round” or write a 30-page pitch deck. They need one thing: capital that respects the business they’re building.

That’s exactly what Chisos delivers:

  • No forced hypergrowth or unrealistic ROI timelines

  • No loss of creative control, brand dilution, or equity giveaways

  • No pressure to pivot away from your mission

If you're part entrepreneur, part artist, Chisos meets you where you are and helps you go further.

Apply for Funding and Take Back Control of Your Growth

A slowing economy doesn't mean you have to slow down. If anything, it’s an opportunity to invest in what’s already working.

With Chisos, you can:

  • Get fast, flexible capital

  • Have real conversations with humans who get it

  • Join a community of growth-minded creators

Let this be the moment you stop waiting for conditions to improve and start building the future you want, on your terms.

👉 Apply now at Chisos.io and secure the funding you need to grow, even in uncertain times.

Footnotes

  1. Sam Ogborn, quoted in Taylor Lorenz, “How the Creator Economy Became a Recession Indicator,” The Washington Post, July 2024.

  2. Influencer Marketing Hub, “The Creator Economy: Market Size and Future Growth,” Influencer Marketing Hub, March 2024, https://influencermarketinghub.com/creator-economy-statistics/.

  3. Goldman Sachs Research, “The Creator Economy: How the Democratization of Content Creation Is Reshaping Media,” Goldman Sachs, July 2023, https://www.goldmansachs.com/intelligence/pages/the-creator-economy.html.

  4. Justin Gordon, interview by Chisos, Creator Spotlight Series, April 2025.

  5. Chisos.io, “Smart Funding for Digital Creators: Grow Without Giving Up What You’ve Built,” Chisos.io, July 2025.