This post is part of a series where we interview Chisos portfolio company founders.
Butter Baked Cake Co. exists to help people enjoy dessert again, with their range of clean ingredient, sugar- and gluten-free baked goods, available for delivery nationwide.
Most people love dessert but don't love the way it makes them feel. Rather than using inflammatory ingredients like sugar, corn and gluten, at Butter Baked Cake Co. we use real food ingredients like almond flour, butter and monk fruit. These ingredients are not only healthy, but taste decadent and delicious. This allows customers to reclaim dessert and feel great eating it!
When our young son faced severe medical complexities at a young age, our family made the choice to support him by cutting out sugar, gluten, grains and switching to a low carb lifestyle. We found it nearly impossible to find treats that were made with clean ingredients AND delicious enough that kids would enjoy them. For families looking to reduce sugar, convenience and finding treats kids and picky eaters will eat is essential. This ignited my passion to create Butter Baked Cake Co., so no one was left out when it was time for cake!
Butter Baked Cake Co. has allowed me to combine my background of over 20 years in sales, marketing and strategic planning in the retail industry with my love of baking.
I wish I had known that taking risks isn't a bad thing; being too risk averse will hurt you as much as being too much of a risk taker.
I believe every failure is a chance to learn from and evolve into a better leader and founder if you take the time to reflect properly. I have had many opportunities in business to learn from such road bumps and they have all made me a more effective founder and leader.
I am especially proud of my success building a strong network of community advocates to promote and support the brand. Through this community-built sales and marketing method, I have grown the brand with a tiny team.
I have received so many wonderful pieces of advice but I loved hearing the founder of Siete foods on a podcast saying that their method was to run as fast as they could towards their goals and not stop even after they got there. This helped me reframe some of my risk-averse mindset.
Chisos funding helped me not just in a financial impact but from adding a collaborative community to my network. I accessed a group of brilliant advisors who were willing and able to support my brand's growth in a number of different areas.