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As Chisos heads into 2026, we are making more investments in people than ever before.
After deploying capital across 104 founders, creators, athletes, and independent builders nationwide, one thing has become clear. The most valuable returns are not just financial. They are informational.
Each investment sharpens our ability to recognize momentum before it shows up in revenue. Each outcome, whether a breakout or a failure, teaches us how to identify people who compound over time versus those who plateau early.
These lessons are not abstract frameworks or investor theory. They are lived observations across dozens of real journeys. Some moved fast. Some stalled. Some failed outright. All of them refined how Chisos evaluates human potential.
This blog shares the investor lessons from over 100 bets on people, why these lessons matter in 2025 and beyond, and how Chisos applies them as we continue backing individuals early in 2026.
Investor lessons from over 100 bets on people are pattern-based insights gained by funding individuals early and observing what consistently predicts success or failure over time.
Traditional investing evaluates snapshots. Resume. Pedigree. Traction at a single moment.
People-first investing evaluates trajectories. How quickly someone learns. How often they ship. How they respond when things break.
At Chisos, our investment profile looks like this:
The biggest shift is simple. Who someone is becoming matters more than who they were when we met them.
These lessons matter in 2025 because capital is tighter, timelines are longer, and execution velocity has replaced pedigree as the dominant advantage.
The market no longer broadly rewards polished narratives or early hype as much as it used to. It rewards people who can make progress with limited resources, learn quickly, and keep moving when conditions are uncertain. Investors are adapting to the same reality.
Three trends make people-based lessons unavoidable:
PitchBook’s 2025 data shows that early-stage outcomes correlate more strongly with founder execution speed and adaptability than with background or credentials.¹ Carta’s 2025 analysis reinforces this, identifying learning velocity as a leading indicator of long-term performance.²
In short, momentum has become the most valuable signal.
Relentless learning is the single most consistent predictor of long-term success.
Builders who turn every win, loss, and pivot into compounding advantage separate themselves from everyone else.
Trust is built in small moments. How someone handles feedback, ambiguity, or a missed goal reveals more than any pitch deck.
Clarity of story equals clarity of thought. If a founder cannot explain the value simply, customers and investors will struggle to believe it.
And no matter how good the product is, distribution is harder. Great products fail every day without repeatable access to customers.
As Chisos moves into 2026, these lessons guide every new investment.
Exits matter. Returns matter. But the strongest signal remains human momentum.
By funding individuals early and learning from every outcome, Chisos continues refining how we recognize breakout potential before it becomes obvious.
When you invest in people, every outcome teaches you something. When you apply those lessons consistently, the signal gets clearer over time.
¹ PitchBook. Founder Performance and Capital Efficiency Report. 2025.
² Carta. Early-Stage Founder Outcomes and Risk Signals. 2025.
³ McKinsey and Company. Human Capital, Productivity, and Long-Term Value Creation. 2025.
What are investor lessons from 100 bets on people?
Investor lessons from 100 bets on people are pattern-based insights about what predicts success or failure when funding individuals early.
Why do these lessons matter in 2025?
They matter because AI-driven discovery and capital constraints reward execution velocity and adaptability over credentials.
How can founders apply these lessons today?
By optimizing for learning speed, shipping frequently, and building distribution alongside product.
How does Chisos apply these lessons?
Chisos funds individuals early using people-first underwriting focused on momentum, clarity, and long-term learning.