Investing in Female Founders: Harnessing Potential Everywhere

Why Female Founders Are Reshaping the Future

The push for equity in entrepreneurship is louder than ever, but progress remains uneven. Female founders, especially women of color, continue to face steep barriers to funding. For many creators, athletes, and entrepreneurs starting from scratch, this isn’t just a systemic issue; it’s a deeply personal challenge.

At Chisos Capital, we see things differently. We believe the next generation of trailblazers is already building: in small towns and big cities, from garages, gyms, group chats, and virtual pitch rooms. That’s why we invest in potential, wherever it lives, whatever the zip code. This commitment is especially vital when it comes to female founders: visionaries with bold ideas who are too often overlooked by traditional venture capital.

The Landscape: Funding Inequality Persists

The numbers are stark. According to PitchBook, in 2023, startups founded solely by women garnered just 2% of total venture capital funding in the U.S. That figure drops even lower for women of color. Despite consistent outperformance in returns and capital efficiency, female-led businesses remain underfunded and underrepresented.

This imbalance isn't due to a lack of talent. It’s a structural issue, rooted in longstanding biases, network gaps, and funding practices that reward pattern-matching over potential. As a result, many women founders spend more time pitching than building.

Emerging Trends: The Shift Toward Founder-First Investing

Fortunately, the market is beginning to respond. A growing number of investors are embracing a founder-first mindset. Rather than focus only on traditional metrics or backgrounds, these investors look at the whole person: their lived experience, domain insight, and ability to execute.

This shift is especially important for female founders who often bring different (but no less valuable) perspectives to their businesses. Diverse leadership isn’t just good ethics; it’s good economics. Studies consistently show that diverse teams outperform on innovation and financial performance.¹

Moreover, women wield significant economic influence. As of 2024, women control an estimated $31.8 trillion in global spending and are projected to account for 75 percent of discretionary spending within the next five years.² In the U.S., women influence or control 85 percent of all consumer purchasing decisions.³

Yet more than capital, what many women founders want is belief, a partner who won’t flinch when the journey gets real.

Founder Stories: Real People. Real Potential.

At Chisos, we don’t just write checks. We show up. Our mission is to back people; Talented people and many of those have historically been underestimated by the mainstream investing world. Chisos has invested in 26 female founders and below are two powerful stories from those women who remind us why this work matters.

Amanda Levay, Founder & CEO, Redactable

Redactable is the #1 AI-based redaction software on the market. But Amanda Levay wasn’t just looking for a capital infusion; she was looking for a partner who would stand by her through the gritty moments of building something from nothing.

“They stand behind you. And that’s exactly what I was looking for as a founder.” – Amanda Levay

Amanda knew her business had market potential. What she needed was someone who believed in her as much as she believed in her product.

Kyiana Williams, Founder of entertwine & e.e.r.s.

entertwine is a groundbreaking recruitment platform that vets artists through small productions for opportunities in large studios. Before finding Chisos, Kyiana pitched her vision to over 100 investors.

“It felt like for the first time, after meeting one hundred investors, that these two gentlemen actually wanted to give me - a Black woman - capital to make the dream come true.” – Kyiana Williams

Kyiana’s experience reflects what many underrepresented founders endure: being seen as high risk despite high potential. At Chisos, we flipped that script and backed her mission to create equitable pipelines in creative industries.

Market Opportunity: Why Female-Led Startups Deserve More Attention

Investing in women isn’t charity. It’s a strategy. Female-led companies:

  • Deliver higher revenue per dollar invested4
  • Are more capital-efficient and resilient5
  • Prioritize social and community impact without sacrificing returns6-7

Furthermore, with more creators and athletes launching businesses or monetizing their personal brands, there’s an influx of talented women who need nontraditional capital options. The demand for flexible, aligned funding is growing, and Chisos is ready to meet it.

Why Work With Chisos: Aligned Capital for Human-Centered Ventures

At Chisos Capital, we do things differently. We pioneered a flexible investment structure that aligns with founders’ long-term success, without requiring them to sell equity early or commit to rigid repayment schedules.

When it comes to investing in female founders, our approach stands out:

  • Founder-First Philosophy: We invest in people, not just pitch decks.

  • Flexible Capital: Our checks combine income-based financing and equity to reduce pressure during the early, fragile stages.

  • Nationwide Access: Whether you're in a big city or rural town, we bring capital to you.

  • Relationship-Driven: We stay in the game with you, offering guidance, resources, and a real support system.

We know the journey from idea to execution isn’t linear. That’s why we fund the humans building the future, not just their companies.

Backing the Bold, Everywhere

From coast to coast, talent is everywhere. Potential doesn’t belong to any one demographic, city, or sector. At Chisos, we believe that backing bold founders, especially women, unlocks more than just returns. It shapes a future that’s more inclusive, innovative, and human-centered.

If you're a female founder (or someone who believes in building a business on your own terms), we’re here to partner with you. Because when you rise, so does the next generation.

Learn more about funding options at Chisos.io.

Footnotes

  1. McKinsey & Company, Diversity Wins: How Inclusion Matters, May 2020, https://www.mckinsey.com/featured-insights/diversity-and-inclusion/diversity-wins-how-inclusion-matters.

  2. NielsenIQ, Shaping Success: A Deep Dive into Women's Impact on the CPG Landscape, 2024, https://nielseniq.com/global/en/insights/analysis/2024/shaping-success-a-deep-dive-into-womens-impact-on-the-cpg-landscape/.

  3. Forbes, "Who Runs The World? Women Control 85% Of Purchases," March 7, 2024, https://www.forbes.com/sites/digital-assets/2024/03/07/who-runs-the-world-women-control-85-of-purchases-29-of-stem-roles/.
  4. Katie Abouzahr et al., Why Women-Owned Startups Are a Better Bet, Boston Consulting Group, June 6, 2018, https://www.bcg.com/publications/2018/why-women-owned-startups-are-better-bet.

  5. Fellows Research Center, The Rising Tide: A Learning by Investing Initiative to Bridge the Gender Gap, Kauffman Fellows, 2020, https://www.kauffmanfellows.org/journal/the-rising-tide-a-learning-by-investing-initiative-to-bridge-the-gender-gap.

  6. EY and RBC Global Asset Management, The Societal Value of Women-Led Businesses, EY Entrepreneurial Winning Women, 2022, https://www.ey.com/en_us/entrepreneurial-winning-women/study-on-the-societal-value-of-women-led-businesses.

Falon Fatemi, “The Value Of Investing In Female Founders,” Forbes, March 29, 2019, https://www.forbes.com/sites/falonfatemi/2019/03/29/the-value-of-investing-in-female-founders.