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The Creator Funding Gap: Why Brand Deals Aren’t Enough
Brand deals aren’t enough. Chisos offers creators up to $100K in flexible funding to scale on their own terms.
5-minute read
When most people think about capital, they picture boardrooms and venture funds. But at Chisos, capital means something more personal. It’s about believing in someone before the world catches on. It’s about showing up early, when the dream is still raw, the path is still winding, and the hustle is very, very real.
We're not just funding projects. We're backing people. The bold ones. The builders. The ones shaping culture and community in their own way.
Not everyone is chasing a unicorn startup or trying to scale the next SaaS empire. Some are building communities through content. Some are grinding every day for a shot at the league. Others are running solo, bootstrapping a side hustle with a vision that keeps them up at night.
We see them. We see you.
The Chisos network is full of creators, athletes, and founders who are all building something meaningful, even if it doesn’t fit the traditional mold. That’s the kind of work we want to fund. Work that deserves fuel, not friction.
Let’s be real. Training, travel, coaching, and gear all cost money. Most athletes can’t afford to wait for a big league paycheck to start investing in themselves. That’s why Chisos offers fast, flexible capital with no interest and no predatory terms. Payments are income-based and only begin once you’re earning.
But we’re not just about funding. We help athletes build their personal brands. In today’s world, your online presence is just as important as your performance. Whether it’s increasing your NIL value or leveling up your social media game, we support that part of the journey, too.
Take JP Woodward, a pro baseball pitcher working toward his MLB goals. He shared:
“As I chase my MLB goals, off-season training is everything. I considered credit cards and loans until my agent told me about Chisos. We built a flexible plan that works for me. Now I can train right and stay locked in.”
That’s the goal- support that fits your rhythm, not a one-size-fits-all solution.
Curious how other athletes are rising with Chisos?
Read the full story here →
We’ve said it before: brand deals are great when they align. But they’re not a reliable way to build a long-term creative career. Payments get delayed. Campaigns fall through. And suddenly you’re adjusting your voice just to keep the checks coming in.
Chisos is different. We’re not here for one video or one season. We’re here for the full arc of your creative evolution. Whether you’re launching a podcast, building a course, or turning your content into a full-blown business, we want to help you scale it your way.
You don’t need millions of followers. You need a vision, early traction, and a plan to grow. If you’re showing up consistently and building something with staying power, as Justin Gordon, a renowned investor and podcaster, put it:
“I knew the content I wanted to make, but didn’t have the resources to scale. Chisos gave me the breathing room to treat this like a real business-and the growth followed.”
Justin Gordon
If you’ve ever felt like the odd one out in a sea of pitch competitions and startup jargon, we get it. Traditional Venture Capital investors are often looking specifically for unicorns. Banks want credit scores and collateral. And too many people are waiting to see if you’ll make it before they offer support.
That’s not us.
We invest early, and at the stage when you may just be moving from side hustle to full-time focus. Whether you’re building digital products and technology, a cool CPG product line, or something that’s just hard to categorize, we want to be part of your growth.
Money is important, but let’s talk about people. When you join Chisos, you’re not just getting funding. You’re tapping into a network of athletes, creators, founders, investors and like minded individuals who are all pushing forward in their way.
This community shares real advice, opens real doors, and creates unexpected opportunities. Our founders and the Chisos communities have launched collabs, shared platforms, and supported each other in ways we couldn’t have predicted, but love to see happening.
The earlier you get the right kind of support, the more powerful your trajectory becomes. We’re not here to wait until you’ve “made it.” We’re here to help you make it happen.
If you’re serious about your vision, building consistently, and ready to take that next step, we want to talk. Chisos isn’t about short-term wins. We’re here to back the long game.
Ready to take the next step?
We invest up to $100K in creators, athletes, and founders who are building something bold. The application is simple, fast, and real.
