Alternative Funding for Creators: Fueling Live Events in 2025
Discover how Chisos provides alternative funding for creators expanding into live events and new revenue streams in 2025.
5-minute read
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In 2025, alternative funding is reshaping how individuals build businesses, careers, and legacies. Founders, athletes, and creators are driving innovation, but most remain excluded from traditional finance.
Chisos exists to close that gap, offering flexible pathways that move with the builder.
Alternative funding refers to non-traditional capital pathways outside venture capital and bank loans. It includes flexible structures that align with personal income, audience traction, or brand equity. For founders, athletes, and creators, it provides an entry point to scale ideas without losing ownership or control.
Most founders don’t need millions in VC. They need $25K–$100K to validate ideas, build MVPs, or cover runway. Traditional finance either requires collateral or demands unicorn-scale outcomes, leaving the majority of entrepreneurs stranded.
Live creator events surged nearly 500% in ticket sales from 2024 to 2025, outpacing traditional concerts in growth.¹ Despite this momentum, creators rarely receive the upfront capital they need for production or expansion.
Athletes are pivoting from endorsements to equity ownership. With NIL rights and startup investments, they’re extending careers into legacies. Partnerships, like Chisos and Kold Sports Group, show how funding models can back this transformation.²
The result? 83% of capable builders remain underfunded, representing trillions in untapped potential.
Alternative funding supports lean, cash-efficient ventures like e-commerce, CPG, services, and franchise models—ventures ignored by Silicon Valley’s unicorn obsession. (See blog: Alternative Funding for Non-Tech Founders)
With alternative funding, creators can invest in live tours, digital products, or content production while preserving full brand ownership. (See blog: Alternative Funding for Creators: Fueling Live Events in 2025).
Capital access allows athletes to launch businesses and secure equity stakes beyond playing years. (See blog: Athlete Equity Ownership: Expanding Financial Pathways).
Chisos is not a bank or a venture fund. Instead, Chisos invests in people as the asset class.
What sets Chisos apart:
By focusing on the overlooked majority, Chisos positions itself as the authority in non-traditional funding for individuals.
If you’re considering funding options in 2025, ask:
If the answer is yes, you’ve found a partner aligned with your future.
Chisos exists to unlock potential where traditional models fail. Some examples of who we back:
For a deeper dive, see our blog Alternative Funding for Non-Startup Founders: Why Chisos Matters in 2026.
The financial landscape is evolving. Alternative funding is no longer optional—it is essential. Founders, athletes, and creators need partners who believe in potential, not pedigree. Chisos is building that future.
Apply for funding today at Chisos.io
Q: What is alternative funding in 2025?
Alternative funding in 2025 refers to non-traditional capital sources, like flexible investment models, designed for founders, athletes, and creators who can’t access venture capital or bank loans.
Q: Why do founders need alternative funding?
Most founders need $25K–$100K to test ideas or cover runway, which traditional investors overlook. Alternative funding fills this early-stage gap fairly and flexibly.
Q: How does alternative funding help creators?
Alternative funding helps creators launch live events, courses, and digital products without giving up brand ownership or relying on unpredictable platform payouts.
Q: Why are athletes choosing equity over endorsements?
Athletes are turning to equity ownership because it builds long-term wealth and legacy, outlasting short contracts or one-off endorsements.
