September 8, 2021
Why the Startup World Needs New Funding Options
Today, idea- and early-stage founders who need capital to grow have one primary option: asking friends and family for money. Typically, these “friends and family” investments come in because there’s trust built between you (the founder) and the capital provider. That trust takes years to build. If you're not personally wealthy - or connected to people who are - it's very difficult to access startup capital in the earliest stage of building a company. And that's just one reason why the startup world needs new funding options.